Before Fluoride-Free Lemon Coconut Whitening Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Our perfectly balanced coconut oil foaming, zesty fun Lemon Coconut flavor and silky low-abrasion texture level up your mouth health without harmful chemicals and synthetic ingredients. No SLS, Parabens, Dyes or PEGs. At Before, we believe in boosting your mouth health by removing toxic ingredients and adding Aloe, MTC Oil, Xylitol, Zinc and Arginine which support your mouth microbiome and improve your gut, mind and overall health. Packaged in the market's first plant-based sugarcane tube. This tube is made of organic renewable materials and has a 50% reduction in CO2 emissions at production alone. Made in the USA. Modern Oral Care, Healthy By Design.